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For over 25 years, Latif Mercado and his company, La’ Entertainment, have been one of the Go-To booking agents for the Freestyle Music genre. Having booked thousands of Freestyle Club and Concert events around the country, there is no doubt, that he knows a thing or two about the business. Having started his career with Freestyle legend, Lil’ Suzy when she was just 5 years old, first as an opening act, then writer, road manager, agent, and then finally manager. Latif’s career has cover quite a bit of ground. In 2002, Latif began booking another Freestyle legend, Angel, the lead singer of the hit girl group The Cover Girls. The group had been disbanned for several years, but Angel still played the circuit as a solo artist. Latif not only stepped up from his role from agent to manager, but he and Angel’s relationship also turned personal. He restratagized her brand by marketing her as Angel The Original CoverGirl or Angel OCG and once again, she began to soar. Latif was still the only one to go on the road with both Lil’ Suzy and Angel, alternating their shows so that they didn’t overlap, that he found himself racking up 1000’s of flyer miles every year. Though the free flight rewards were great, the wear and tear was beginning to take toll, as each of the girls played to a constant fansbase. Latif found himself making repeat trips to the same cities week after, mostly on the Westcoast. And when it came time to figure out a way of convincing promoters into booking both acts for the same show that’s when he came up with S.A.L. A concept group that consisted of Suzy, Angel, and now Lisette Melendez, who together would perform nine of their biggest hits. S.A.L. was a hit, and ran from 2003 to 2011, ending only when Latif finally reunited The Original Cover Girls! Latif and Angel married in 2007, and currently reside in North Carolina with their two kids, four grandkids and their dog Coco. La’ Entertainment is still a very active agency, and Lil’ Suzy, The Cover Girls and Angel OCG all still tour regularly. Latif is also the author of several books, his debut FREESTYLE FOR LIFE being the first novel to ever be based on the Freestyle Music genre.
Freestyle music, management and bookings... that's what!
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